Bimmerfest - BMW Forums - View Single Post - Entry level F30 320i heads to the US - Starting at $33,445
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Old 01-15-2013, 08:01 PM
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Jon Shafer Jon Shafer is offline
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Originally Posted by tturedraider View Post
I predict BMW dealers are going to order the 320i in droves....and then sell them in droves..
Contrary to popular belief, dealers don't get to pick which models they want to order, and how many. BMWNA controls everything. We never seem to get enough of what is selling hot until they cool off, for example F30 335. For the first 12 months post launch, months could go by without a single allocation at smaller dealers. Now we are getting a few, the bulk being SA. As a dealer I am not excited about the launch of a strippy F30. To me this makes no sense at all other than oversaturating an already heavy supply of product. Gross profit averages for dealers will continue to plummet. That's ok, because every deal is a "mini" already (minimum commission).
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