Luxury has always been the primary goal.
Originally Posted by solstice
And this is what it all come back to. Sportiness is now 2nd priority in the five. It didn't use to be since the cars had a platform with priority on sportiness and then there were options to dial it up further. The F10 is built on a platform to be a luxury car first and it also lacks the options to really make the most of it. It's more than sufficient for most and still better or close enough to the best of it's competitors but fails to entice many in the group that are looking for E60 or higher level of sporty feel.
2013 535i Space Grey, Biege, M-SPort, Premium, Tech, Cold Weather, Luxury Seating, PDC, 6MT ED-10/11/2012 - PCD Redelivery-12/14/12