Coming from an E-Class I can truly say that this makes sense. The F10 is IMO a segment or two above the "Luxury Midsize Segment" as a total product.
'13 F10 BMW 535i Sport
: Jet Black/Black-Anthracite : Premium & Technology Packages/Sport Auto Trans/Camera/Park Distance Control/Heated Seats/Tinted Windows/Blacked Out Markers/Performance Spoiler.
Ex M-B's: '11/'10/'06 E350's w/ AMG Sport Package, '02 S500 w/ Every Option.