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Red Lined · #1 01-16-2013, 07:08 PM

Ok, now that the configuration is up on bmwusa and you can build a 320, I am more confused than I previously was. What the heck is the point of the 320 here in the US. 98% of BMW 3 series buyers buy the pre-configured setup on the dealer lot which essentially will include leather seats, power seats, wood trim, moonroof, and possibly navigation. Yes, the sports package is a bargain (especially the m suspension...paired with 180hp

), but no 320 buyer is going to want a sports package (not that type of buyer). Once you build the 320 the way BMWNA will to stock dealer lots, the numbers aren't that far off. As a matter of fact, the lease is only going to be ~$30 cheaper than a base 328 similarly built (again depending on residual and money factor). What the heck is the point of this?

If BMW follows the Cadillac ATS philosophy expect 40% of sales next year to be 320s. 40% to be 328s. 20% to be 335s.