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Old 01-16-2013, 07:19 PM
boltjaM3s boltjaM3s is offline
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Location: USA
 
Join Date: Nov 2009
Posts: 9,049
Mein Auto: BMW M428i
In a nutshell, it's a $4,300 Non-Performance Package.

It allows for two customers to stay in BMW showrooms and not run off to competitors:

1. 328i customer that wants a few options, can't take a $499 monthly lease payment. They trade off horsepower for the Tech package or the Sport package, save a few thousand dollars in the process, they're at $399. SOLD.

2. Honda Accord customer that's tired of the same old Japanese car, has recently gotten promoted, just bought a house, takes it at $299 straight-up or adds a package to get to $349. SOLD.

BJ
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