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Old 01-16-2013, 07:46 PM
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SamS SamS is offline
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Originally Posted by boltjaM3s View Post
In a nutshell, it's a $4,300 Non-Performance Package.

It allows for two customers to stay in BMW showrooms and not run off to competitors:

1. 328i customer that wants a few options, can't take a $499 monthly lease payment. They trade off horsepower for the Tech package or the Sport package, save a few thousand dollars in the process, they're at $399. SOLD.

2. Honda Accord customer that's tired of the same old Japanese car, has recently gotten promoted, just bought a house, takes it at $299 straight-up or adds a package to get to $349. SOLD.

I can't believe I'm agreeing with BJ again, but he's right. Especially at point #1. A lot of people can't stomach more than $399/month, so the 320i can be the perfect answer.
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