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Old 01-16-2013, 09:16 PM
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boltjaM3s boltjaM3s is offline
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Location: USA
 
Join Date: Nov 2009
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Mein Auto: BMW M428i
Quote:
Originally Posted by krash View Post
Yeah, I'm not saying I'd ever get one. I definitely prefer BMWs, no doubt. But I appreciate their products. They have actually turned things around quite a bit. You gotta admit, it wasn't too long ago when Cadillac wouldn't even be mentioned on a BMW forum. Now there are threads and threads talking about the ATS vs the 3. The fact that we're even having this conversation on the 'fest is testimonial to their progress. They're in the ballpark.
It's called a Guerrilla Marketing Campaign. You target a forum, you grease a poster, he posts repetitively, can be very effective.

It's the first new RWD car in this class in how many years? That's the problem with the ATS. It's designed to be "in the conversation". It's not designed for customers. It's a marketing project, not a great vehicle. If it were, it would be selling. We've been talking about this ridiculous Caddy for over a year, still not a single person is actually driving one or thinking of buying one. We had one person say he took a test drive and wasn't blown away, that's it. That's the sum total of thousands of posts on that ridiculous car.

BJ
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