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Old 01-16-2013, 09:37 PM
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tturedraider tturedraider is offline
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Quote:
Originally Posted by Red Lined View Post
Ok, now that the configuration is up on bmwusa and you can build a 320, I am more confused than I previously was. What the heck is the point of the 320 here in the US. 98% of BMW 3 series buyers buy the pre-configured setup on the dealer lot which essentially will include leather seats, power seats, wood trim, moonroof, and possibly navigation. Yes, the sports package is a bargain (especially the m suspension...paired with 180hp ), but no 320 buyer is going to want a sports package (not that type of buyer). Once you build the 320 the way BMWNA will to stock dealer lots, the numbers aren't that far off. As a matter of fact, the lease is only going to be ~$30 cheaper than a base 328 similarly built (again depending on residual and money factor). What the heck is the point of this?

If BMW follows the Cadillac ATS philosophy expect 40% of sales next year to be 320s. 40% to be 328s. 20% to be 335s.
There's a $2,750 difference in price between the two cars you built, when you correct for one having metallic paint and the other one not.

What makes you think any fewer 320i buyers will opt for the very affordable sport package than E46 325i buyers, which had very similar engine output and performance numbers? Especially when the price difference becomes $3,950 between a 320i sport package model v a 328i Sport line model.
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Last edited by tturedraider; 01-16-2013 at 09:40 PM.
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