Bimmerfest - BMW Forums - View Single Post - Can someone explain the logic here?
View Single Post
Old 01-17-2013, 01:00 AM
Red Lined Red Lined is offline
Officially Welcomed to the 'Fest
Location: USA
Join Date: Jan 2012
Posts: 189
Mein Auto: F10 528 and F15 X5
Ok, bear with me I'm only a medical student and not an MBA. I'm sorry, but I still don't see how this new model makes any sense. Granted there is only one thing more boring to me than thinking about lease payments for an old guy's even older mother (and that would be the three pages of gram positive and gram negative bacteria I have to memorize). But let's see now:

The $38,595 320 is ~$439 a month.
The $42,645 328 is ~$486 a month

When you're already paying ~$17,000 to lease a car for three years, what is another $1,700 more? I just don't see it. Was it really worth BMW rolling in yet another model just to cut the lease price 10%?

Believe me, I understand that "badge whores" will be all over this...but really I can't see it putting a ton more sales in BMW portfolio. 180hp is not enough for this car. I have the same engine in my 528 and my mother has a 328 with the I4. In both cars it is barely enough with the added torque being the mitigating factor. This engine is going to suck, big time.

Reply With Quote