Bimmerfest - BMW Forums - View Single Post - BMW 5 Series is the premium segment leader in 2012 with 359,016 sold
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Old 01-17-2013, 10:43 AM
solstice solstice is offline
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Location: Seattle
Join Date: Aug 2010
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Mein Auto: 2015 F80 M3
It looks like BMW has found the winning formula for maximum sales. A major step up in luxury, a beautiful design and deep discounts off msrp to entice buyers makes the five super competitive. It also makes it less and less likely that the old formula of being the segments standout as a drivers car will make a return. Money talks loudly in board rooms.

Last edited by solstice; 01-17-2013 at 10:48 AM.
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