It looks like BMW has found the winning formula for maximum sales. A major step up in luxury, a beautiful design and deep discounts off msrp to entice buyers makes the five super competitive. It also makes it less and less likely that the old formula of being the segments standout as a drivers car will make a return. Money talks loudly in board rooms.
Last edited by solstice; 01-17-2013 at 10:48 AM.