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Old 01-17-2013, 10:53 AM
Carnook Carnook is offline
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Originally Posted by LegendsNeverDie View Post
The new IS is not my cup of tea. The ATS on the other hand looks fantastic.
I think your statement, although short, is very important.

Not all cars within a segment truly compete with each other. Consumers shopping in the "3" segment won't really consider all cars equally because they really aren't all the same even though they might be similar in size and price.

Cars have a design language and a personality and consumers typically identify with a particular design language and personality. Within the "3" segment I think the cars are grouped into sub-groups: 3 series, C class, A4 and ATS are close enough in design language and personality that consumers will cross shop them. Infiniti and Lexus are close enough to cross shop them. But how often will and Infiniti buyer seriously cross shop a 3 series, and vice versa? I think thats less common.

I guess what I'm saying is, Infiniti and Lexus are probably going to end up battling each other for a small piece of the "3" segment, while BMW, Audi, Merc and Cadillac will battle for the lion's share.
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