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Old 01-17-2013, 03:28 PM
solstice solstice is offline
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Join Date: Aug 2010
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Originally Posted by wildcardz View Post
As it should. BMW is a business entity that is responding to consumer demands.
That's hard to argue. If BMW wants to capture all types of buyers in all segments the largest chunk will be customers looking for maximum luxury and status for the buck and the non M cars will be built to fit them while the M cars will be cars built to capture customers looking for the traditional BMW sports feel. There will be no more "cheap" solutions. BMW M or Porsche if you prioritize sports. If BMW can cover both types and raise volume, revenue and profits who can blame them? I don't, even if I personally don't like it as so often is the case when you are in a minority.
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