Originally Posted by boltjaM3s

BMW lowered the price to go after more-of-same. Plenty of 50-somethings out there who want a BMW and can afford a BMW but were tired of having to live with a firm suspension and powerful engine they didn't want and eschew features like a garage door opener or nav that they did want in the process. BMW forced you to pay for more engine and more suspension than you really needed; now they've corrected it, now you can delete that performance and put the $4,300 to goodies instead. It's as simple as that.