The 1 Series is an enthusiasts car.
Originally Posted by captainaudio
It will be interesting to see how the 320 does. The 1 Series, which theoretically took BMW down market does not seem to be selling very well. I probably see about 20 times more 7 Series than 1 Series. Actually the ratio may be higher than that. I think I see about 5 1 Series a year not counting the ones in the showroom when I take the car in for service.
Being a 2-door, very compact, very edgy (trying to be kind here) design it's not a downmarket car so much as it's a souped-up Mini. I think the combination of impracticality and fugly design turns off a lot of buyers, but those who buy the big engine likely find it exhilarating.
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