Decboy: I took it to a Car Wash (to their Detailer Unit), forgot the name but I can get it.
They did a GREAT job at making it look brilliantly shiny, as it should, but the buffing motion they did shows some hazy-hologram effect when direct sunlight is beaming onto the car. I got recommended some good names for Detailers out here, and will find the names and pass them over to you.
I'm really happy with how shiny and clean my car looks in ALL lights EXCEPT for direct sunlight (beaming onto the car) as that's the only time I can see the kind of muted swirly "buffing motion" hologram effect mostly around the lower-middle portion of my doors.
'13 F10 BMW 535i Sport
: Jet Black/Black-Anthracite : Premium & Technology Packages/Sport Auto Trans/Camera/Park Distance Control/Heated Seats/Tinted Windows/Blacked Out Markers/Performance Spoiler.
Ex M-B's: '11/'10/'06 E350's w/ AMG Sport Package, '02 S500 w/ Every Option.