i can explain it right here:
bmw want to be able to capture people shopping for deals like that.
90% wont get past the price per month and the fact its a bmw for the price of an infiniti.
most people dont know or care about 4 cylinders vs 6, turbo vs non turbo, they want a nice car with a certain badge on the trunk to park in their driveway.
Past: 2001 330i ZSP/ZPP/Step
Past: 2004 S60R 6MT Sport
Past: 2007 335i 6MT ZSP/ZCW/322/655
Past: 2010 335xi ZMP/ZCW/ZPP/PPK/PE
Present: 2013 335i 6MT ZMM/ZDH/ZTP/3AG/494/508
Current Homeland Threat Level: