Bimmerfest - BMW Forums - View Single Post - Entry level F30 320i heads to the US - Starting at $33,445
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Old 01-22-2013, 08:38 AM
namelessman namelessman is offline
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Join Date: Dec 2004
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Originally Posted by donquixotesque View Post
For decades, BMW has been considered a premium car, at least here in the United States. Now with $30K options being introduced, that in my opinion is starting to dilute the brand. You can probably spec out an Accord now for $30.
BMW is once again attempting to adopt the Euro business model to the US(eg. E36 318ti), whether it works or not, they will adapt accordingly.
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