Back to the original point of this thread, I am someone who is now looking at BMWs because of the 320i introduction. After attending the Detroit Auto Show, it is at the top of my next car list.
I currently drive a G37 6MT sedan, and I was greatly disappointed to find out the 2014 Q50 replacement will not be available with a 6MT at launch, nor will it offer a turbo 4 cylinder.
As I get older, I am less focused on horsepower and am willing to trade off handling, refinement, and fuel economy. I am the border of Gen X/Gen Y, so I guess I am the target demographic. Once this thing hits the lot I am all over it.