It would seem it cost THEM way more money in the end.

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Current BMWs
2013 Carbon Black X5 50i M-Sport
2010 Carbon Black M5
2010 R1200GS Adventure 30th Anniversary Edition

Past BMWs
2007 Graphite K1200GT
2008 335ia
2005 545i
2004 R1150R
2003.5 M3 Cabrio
2000 540ia
1997 M3 sedan
1997 540ia