Why is this hard to believe? The 3 Series BMW is a yuppie car and always will be.
Originally Posted by L0rd NIk0n
I understand why BMW is offering the 320. The 320i de-emphasizes BMW's performance to attract a wider, affluent audience.
It's hard to believe, but after all these years there are still a great many consumers, specifically luxury-car buyers, who associate BMW with the yuppie phenomenon of the 1980s.
'12 Porsche 911 GTS Cabriolet; '11 BMW E93 335is; '08 BMW E60 535xi
Favorite Cars Gone But Not Forgotten:
'09 Corvette ZO6; '04 MB S600; '01 BMW 740iL; '90 Nissan 300ZX 2+2; '89 Jeep Grand Wagoneer; '79 BMW 320i; '79 MB 300D; '67 MG Midget
Last edited by beden1; 01-27-2013 at 08:01 AM.