I sat in an ATS at the Philly Car show today. Didn't drive it obviously.
I really don't like the instrumentation at all, and the overall quality of materials isn't as nice as what we get in the F30.
Plus, it didn't feel as comfortable in terms of head room. It felt really cramped to me. It could have been how the seat was adjusted, but I'm not really sure...
Driving experience is one thing, but instrumentation and quality of materials is a huge factor when choosing a car, and I think the ATS really falls short. CUE is terrible!
2013 335i: Sport Line, Premium, Technology, DHP, HK, 8 Speed Sport w/Paddles, Heated Seats, PDC, Camera
2004 330ci: zhp, Premium, Dinan upgrades (various)