Msports were available in 2011, mine was an April build. If I recall correctly, they were not added to the list of orderable options until late in 2010 so there is not a full year of volume available. I think I got a decent deal and with my option set, my lease payoff is currently about $50k so that should give you a datapoint of what they should sell for with my option set and why 2011's Msports are proportionally fewer in number. If you look in this forum in the Jan 2011 timeframe, you should find a link to a PDF that shows the options available and what came in the Msport and Premium 1,2 at the time. The options included with Msport have changed over time so current feature sets don't match was it used to be.
F10 535i M-sport April 2011 build, Imperial Blue/Oyster P1, P2, IAS, Paddles, BMW Apps