Bimmerfest - BMW Forums - View Single Post - Chit chat with a new ATS owner at the car wash.
View Single Post
Old 01-28-2013, 03:28 PM
dtc100 dtc100 is offline
Officially Welcomed to the 'Fest
Location: Norcal
Join Date: Jan 2011
Posts: 4,694
Mein Auto: 2011 328i
Originally Posted by boramkiv View Post
I can believe this. It can't be a fair comparison however. BMW changed their style to attract the mature buyers with the 3, and its working.
Caddy changed their style with the A, and it's not working so well. So even though the average age of A is lower than that of 3, the success lies with the 3 so far because they're selling more.
Again, I have YET to see an ATS around here. Haven't been out of town in a while, but haven't seen one yet. And I will definitely know when I see one.
Ultimately though it is whether it works for you, not what is working for BMW, that is important.

If BMW starts to cater to the retirees, and since we have a retiree boom now and in the future, it could work very well for BMW, but would such a policy also work for under 40 year olds?
Reply With Quote