Your selling price should be at invoice or even slightly under say $500. We bought our F10 back in September at invoice. Dealers should now be offering more aggressive deals as we are already in 2013 and they need to move their inventory.
As to paying a premium to order a vehicle, that's total BS. We ordered our vehicle and paid the same if we were to buy one from the lot. It's really not a fresh order from the dealer's perspective. Every dealer has a production slot allocated in their system to feed their dealer stock. All they do is go into the system and make changes to suit your color/options/features before the vehicle actually goes into production. So they are charging you to make changes from their keyboard?
2013 BMW X5 35i
Alpine White | Cinnamon Brown | M Sport
2013 BMW 550i
Titanium Silver | Black | M Sport