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Old 02-04-2013, 05:54 PM
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kobechrome kobechrome is offline
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Location: Ashburn, VA
 
Join Date: Dec 2005
Posts: 619
Mein Auto: 2013 F30 335xi BSM
Quote:
Originally Posted by boltjaM3s View Post
It's all about luxury, comfort, and technology now. If BMW's customers wanted a reincarnated E46, they'd have given us one.

BJ
This. I think I'm going trust BMWs millions dollars of research and segment leading sales (one month in 2013 thus far withstanding) over opinions of random posters in a bimmer forum. Yes, is there a portion of BMW's buyers which are enthusiasts? Absolutely - its probably greater than the 2% BJ claims, but it certainly is NOT the majority. If it were, then we would have a car much closer to the E46 rather than the current day F30. For BMW, its all about the $$. They built and designed their bread and butter 3 series to maximize their sales. It's worked for the last 10+ years overwhelmingly well. Now we have 1 month of data showing a kink in the armor ... let's see if this is a trend or an anomaly. I tend to think BMW knows its customer base. 2012 was its best year ever.
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