Bimmerfest - BMW Forums - View Single Post - January 2013 segment sales numbers
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Old 02-04-2013, 06:00 PM
LegendsNeverDie LegendsNeverDie is offline
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Location: NJ
Join Date: Feb 2012
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Mein Auto: BMW 328i SP
Originally Posted by kobechrome View Post
This. I think I'm going trust BMWs millions dollars of research and segment leading sales (one month in 2013 thus far withstanding) over opinions of random posters in a bimmer forum. Yes, is there a portion of BMW's buyers which are enthusiasts? Absolutely - its probably greater than the 2% BJ claims, but it certainly is NOT the majority. If it were, then we would have a car much closer to the E46 rather than the current day F30. For BMW, its all about the $$. They built and designed their bread and butter 3 series to maximize their sales. It's worked for the last 10+ years overwhelmingly well. Now we have 1 month of data showing a kink in the armor ... let's see if this is a trend or an anomaly. I tend to think BMW knows its customer base. 2012 was its best year ever.
Thanks to the fantastic deals on the E90s.
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