2012 was also the best year for Audi which tells us that the entire segment is growing. I am not exactly sure what segment the buyers are moving over from, It does not seem to be the Accord/Camry segment as their sales have been very strong as well.
Originally Posted by kobechrome
This. I think I'm going trust BMWs millions dollars of research and segment leading sales (one month in 2013 thus far withstanding) over opinions of random posters in a bimmer forum. Yes, is there a portion of BMW's buyers which are enthusiasts? Absolutely - its probably greater than the 2% BJ claims, but it certainly is NOT the majority. If it were, then we would have a car much closer to the E46 rather than the current day F30. For BMW, its all about the $$. They built and designed their bread and butter 3 series to maximize their sales. It's worked for the last 10+ years overwhelmingly well. Now we have 1 month of data showing a kink in the armor ... let's see if this is a trend or an anomaly. I tend to think BMW knows its customer base. 2012 was its best year ever.
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