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Old 02-04-2013, 06:17 PM
bmw_or_audi bmw_or_audi is offline
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Location: California
Join Date: May 2012
Posts: 898
Mein Auto: Passat 1.8T MT
Originally Posted by LegendsNeverDie View Post
You are right but the competition is tougher than ever before and what is my incentive then for picking the 3 over the IS, A4 or C class? In the past it was the "sporty" feeling but not anymore. Does it look better than the A4 or the C? Not really. Tech or Luxury? Nope. Price? Nope. Then what?
"It's a BMW", that's what, and that's it It doesn't say much, but it says it all. A lot of people think that way about many products. Even for more mass market name brands. "It's a Toyota" may not have much appeal to folks on this board, but for millions of people it is a powerful statement evoking many things.
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