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Old 02-04-2013, 06:43 PM
LegendsNeverDie LegendsNeverDie is offline
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Join Date: Feb 2012
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Mein Auto: BMW 328i SP
Originally Posted by bmw_or_audi View Post
"It's a BMW", that's what, and that's it It doesn't say much, but it says it all. A lot of people think that way about many products. Even for more mass market name brands. "It's a Toyota" may not have much appeal to folks on this board, but for millions of people it is a powerful statement evoking many things.
But so is MB and Audi and Cadillac and Lexus. They all have their prestige and history. BMW's selling point was its sporty DNA, yes or no? Just look what happened to Acura.

Last edited by LegendsNeverDie; 02-04-2013 at 06:46 PM.
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