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Old 02-04-2013, 07:39 PM
bmw_or_audi bmw_or_audi is offline
Officially Welcomed to the 'Fest
Location: California
 
Join Date: May 2012
Posts: 898
Mein Auto: Passat 1.8T MT
Quote:
Originally Posted by LegendsNeverDie View Post
But so is MB and Audi and Cadillac and Lexus. They all have their prestige and history. BMW's selling point was its sporty DNA, yes or no? Just look what happened to Acura.
Yes to everything you say. But the average buyer just needs to know it is considered sporty. And the car is still very sporty, just not as much as before. It seems sporty enough that most buyers won't notice it is slightly less so. There seems to be enough there to continue the mystique.

Last edited by bmw_or_audi; 02-04-2013 at 08:10 PM.
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