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Old 02-04-2013, 09:19 PM
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Mein Auto: BMW M428i
Originally Posted by LegendsNeverDie View Post
But so is MB and Audi and Cadillac and Lexus. They all have their prestige and history. BMW's selling point was its sporty DNA, yes or no? Just look what happened to Acura.
Acura was never anything. It was a step-up Honda and a practical BMW, nothing more. Acura said "this man has money but is smart with his money", they'd give you a car that was size and optioned like a 5 Series for 3 Series money.

Audi, Cadillac, and Lexus have no "prestige and history". They are all re-badged Jetta's, Lacrosse's, and Camry's. Anyone who can afford a BMW knows this.

The sporty DNA doesn't go away simply because the car is no longer sporty. BMW has 20 years before they can deteriorate the brand that badly, and just because they're messing with the Sedan and making it more stately doesn't mean that Mr. & Mrs. Camry don't get all hot and bothered over the gorgeous Roadster or the stunning 4 Coupe. The brand equity trickles down to all the models. The 3 doesn't stand on its own.


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