It looks like BMW is about average. The difference from the "industry standard" is probably within the margin of error. So the BMWs are about as reliable as anything else. The big thing polls like this miss is the type of issue customer had. They give equal weight to a car catching fire and car having a missing floor mat.
The other interesting part about this story is that the brand with the lowest quality, Range Rover, had record sales last year. That shows the importance that most people put on the initial quality of their cars.
Last edited by jerrykur; 02-14-2013 at 08:56 AM.