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Old 02-16-2013, 12:47 PM
lawyer540 lawyer540 is offline
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Location: United States
Join Date: Jan 2009
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Mein Auto: '02 540i
BMW charges dealers $500 per car to advertise?

I posted this over in the 'ask a dealer' forum too..

I am currenly in heavy negotiations with a BMW dealer to lease a new 328. The dealer gave me a break down of their numbers and how they calculated the lease payment. Everything checks out, except I think they are still asking too much for the car. MSRP is $45,395. They want $44,050 (capitalized cost). They got the car from another dealer and claim they paid $400 to get it to them, but the $44,050 includes that $400.

One of the things the dealer told me is they have to give up $500 for every car they sell back to BMW 'to help pay for advertising', etc. True or BS?
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