In many EU countries, BMW are expensive compared to US, The lowest price for a 5-series (520d) without options is about 100.000 USD. A 550 will cost about 200.000 USD. So a badge will only say "Rich", "Richer", or "Richest". Therefore, most EU cars are without badges. What you pay for a BMW 550 in US is what we in EU pay for a Volvo V60 (and even a Volvo V60 can be ordered unbadged....)
Last edited by Mobileum; 02-18-2013 at 11:02 AM.