Bimmerfest - BMW Forums - View Single Post - BMW charges dealers $500 per car to advertise?
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Old 02-21-2013, 06:20 PM
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tturedraider tturedraider is offline
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Originally Posted by mr29 View Post
so dealer fee is profit and the acq fee is legit?

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Yes. A dealer documentation fee of $75 - $150 is not particularly unreasonable. BMWFS charges the $725 acquisition fee and it is not negotiable. BMW allows dealers to mark up that fee by $200. Some dealers will negotiate on that, some will not.

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Last edited by tturedraider; 02-21-2013 at 06:22 PM.
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