I had a 2011 F10 with multicontour and drove a 2013 for a few days with standard seats. Standard F10 seats are WAY more comfortable. Have comfort seats on X5 which are absolutely amazing, multicontour on the F04 are second.
2008 Mercedes-Benz CLS550 Iridium Silver/Black Leather -- P2/321/881 (leasetraded 1/10)
2002 BMW 325i --Topaz Blue/Natural Brown Leather --SP/PP/HK/CWP/Bi-xenon (Sold 9/06)