View Single Post
Old 09-20-2013, 10:59 AM
Capobranco's Avatar
Capobranco Capobranco is offline
Eye of the Wolf
Location: Potomac, Maryland
Join Date: Mar 2010
Posts: 2,701
Mein Auto: M2, X5
Originally Posted by ponti33609 View Post
Please know, I am not judging anyone and everyones likes and needs are different. I am just simply surprised by the number of folks choosing looks over performance in what "was" traditionally a performance brand. I think that shows that BMW has succeeded in attracting buyers away from the US/Jap market who may place a higher emphasis on appearance. This strategy will possibly keep BMW a viable company longer than if they stood firm on performance.
Yep - it's a brave new world. Within BMW's Big Tent there is something for almost everyone. Yes I suspect this "dilution" is the price of independence. If you want a sporty ride you cannot assume because a particular car is a BMW that the "ultimate Driving Machine" comes as standard equipment. All is not lost - enthusiasts occupy a smaller portion of the tent but BMW still recognizes our existence - if for no other reason than marketing. If you check the right boxes - and pay the related fare - a BMW can still be very sporty. I truly marvel at my X3 3.5 M Sport DHP - it is a fast fun ride - just the perfect combination of utility, comfort and bad-ass nastiness.
..BMWCCA...10th BMW
Reply With Quote