Something that may be related is mentioned in the latest Road and Track. It's an article about the i3, an eco-car that BMW is touting that is reminiscent of a Pontiac Aztec in appearance.
"Ironically, the car (the i3) became a resource pig, sucking the company's other product budgets dry and watering down its more mainstream offerings. BMW has risked its entire business on the development of this car, so it had better be amazing."
A real shame in the change of direction. The article goes on to quote a senior BMW planner: "this is to sell mobility, not to sell cars. We are a mobility company--with good driving cars."
I fear this is sign of the coming apocalypse.