Isnt it too late for that?This is great for BMW but I'm not sure I want to see BMWs left and right, everywhere I go. Although I'm not an elitist, it just makes a BMW so commonplace.
Both of them kicked major a$$ this year but when I say M-B is getting its lunch eaten, it's by judging on a momentum scale. If I'm not mistaken, it wasn't until last year that M-B had been outsold by BMW ever(?), and if you look at worldwide sales M-B is losing massive market share to not only BMW, but now Audi (whereas a couple of years ago they were in the lead, now they're falling to a distant third rapidly).Now, now K-A, BMW is not eating MB's lunch. They outsold MB by 7,000 cars on 275,000 total sales. Actually, they were lagging MB until December. Look at the deal you made on your lease. BMW simply subsidized their sales more than MB. It turns out that it was a good time to buy when the two leaders in the premium market(not luxury market) were fighting for the number one spot.
I am also the beneficiary of that battle. However in Canada, MB is the top dog by approximately 2200 cars. I managed to get the best deal ever on my 20th MB when I bought my CLS 550 4M. I also looked at the 650ix Gran Sport. Nice car with a little more power but could not justify the extra 25K for a similarly equipped car.
I have had a few Bimmers and loved them but in the end there is just something about that STAR on the front.
MB has no competition for the 528i in the US. In Canada, we have the E300 which is less equipped and does not have the AMG package standard.Both of them kicked major a$$ this year but when I say M-B is getting its lunch eaten, it's by judging on a momentum scale. If I'm not mistaken, it wasn't until last year that M-B had been outsold by BMW ever(?), and if you look at worldwide sales M-B is losing massive market share to not only BMW, but now Audi (whereas a couple of years ago they were in the lead, now they're falling to a distant third rapidly).
However, for me it really doesn't matter, as the same goes for when I had an M-B: For all I care I'm happy if the "other guy" sells more, since it doesn't have to make me see myself come and go as much as possible.
Yeah the deals were insane and it's nice to see many of us benefited from the BMW/M-B ca t fight. However, I'm pretty sure M-B's incentives were what pushed BMW's incentives so much in Dec. People have been getting W212's all year for under $500 a month and with practically nothing down. I think it was M-B who had the first 24 month Lease with an artificially high residual to move a massive amount of E's in Nov, of which BMW retaliated in Dec (and ironically sold about as many 5's as E's sold in Nov, reversing the tables as the E sold significantly less than the 5 in Dec while it was reversed in Nov).
Still, however, from cross shopping these two cars a lot, I can say even by getting my own Lease incentive that is better than anything I had imagined on a loaded 535i, it still doesn't match how cheap W212's Lease for (again, in the $400's with minimal down is just crazy subsidized for a $50+K MSRP car). Then again, I don't follow 528i Lease rates....
Projections and goal was ~130k cars. They ended up with ~139k units and that's with all the supply constraintsWhats the word on Audi, im sick of those commercials saying more bmw owners are switching to audi lol.
This is a fantastic point. :thumbup:Good amount of this 39% surge could have been from Hurricane Sandy sales.
This statement is still complete crap. BMW doesn't sell 4x as much as Audi in the US. They haven't in a long long time.My bad. Yes, I meant the U.S.
Supply, supply, supply. Go try to buy an Audi Q7, A7, A6, Q5, etcThere aren't many on the lots around here and supply is tight. If you want to order one, you have to wait months. And you get little discount. Not the easy ~$10k off sticker, you can achieve with BMW. Supply to North America is limited. They send it to Europe, etc. Their larger markets.Wonder why Audi doesn't compete more here.
Audi Q5 is still pretty bad. My local dealer has zero and a long waiting list of people who want them. Only going to get worse this year when the Q5 TDI comes out.good example is the Audi Q5, Audi had a shortage of Q5 in Europe for the first 2 years when it was introduce.