I have a question regarding which car is better... the 2013 x1 or the 2013 328i. Both cars have the same engine and transmission, but the price is significantly lower for the x1. I do not understand how a car that presumably costs about the same to manufacture costs over 6 thousand less. If both the X1 and the 328i have the same internals (or at least similar internals), why does the X1 have a starting price that is much lower than the 3-series' starting price? Either BMW is content with throwing away a 20 percent additional profit margin or the X1 must have had some substantial price cutting forced onto it. It could be said that, since the X1 is new, BMW could have sacrificed a great bit of profit to make it popular, but, considering the popularity of BMW, any BMW car that looks nice will succeed. Furthermore, usually car companies provide amazing lease incentives or rebates when a new model is released rather than cutting the MSRP, and, considering that the lease on an X1 is more than one the 328i, that's obviously not the case. Therefore, I am curious if there is a mechanical, or any other, reason to this price discrepancy...? Thanks.