I have owned a few 5s (540i, 530xi) and a 335i. I am strongly considering the f10, but after a few test drives in it, and its competition (mercedes, infiniti, audi), i am downright shocked at how un-BMW the steering is... I drove a 535i and the 550, and I am really a little turned off, almost lexus-like in its steering. At speed, the competitors are better, but that is an opinion.
Nevertheless....
I am sure that BMW does r&D and has done the market research, and this is where they want to go. I have no problem with that, but for the "enthusiast", does anyone think it will be changed back, rather than pander to the masses?
I understand that BMW has to market the car to a wide variety of tastes, and there are probably fewer enthusiasts than there are others who like the numb and dead feel, but is there any recourse for us... It is a tough issue to look at, because maybe the enthusiast is a different target than the masses, and a company probably needs to market to the masses.
Nevertheless....
I am sure that BMW does r&D and has done the market research, and this is where they want to go. I have no problem with that, but for the "enthusiast", does anyone think it will be changed back, rather than pander to the masses?
I understand that BMW has to market the car to a wide variety of tastes, and there are probably fewer enthusiasts than there are others who like the numb and dead feel, but is there any recourse for us... It is a tough issue to look at, because maybe the enthusiast is a different target than the masses, and a company probably needs to market to the masses.