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7 Series - F01 / F02 (2009 - current)
The new re-designed 7 series F01 / F02 leads off the BMW Fxx chassis code!

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  #1  
Old 04-08-2009, 05:16 PM
my05_745li my05_745li is offline
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Hardcover 2009 7 Series Book

I received in the mail today a hardcover book of the all-new 2009 7 series. It's a very nice brochure, sorry book. Anyone else get one?
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2005 BMW 745Li (Orient Blue Metallic|Nasca Beige Leather|Luxury Seating Pkg|Convenience Pkg|Premium Sound Pkg|Comfort Access|Sirius Radio|Bluetooth|19" Alloy Wheels).
2012 BMW X5 xDrive50i (Deep Sea Blue Metallic|Nappa Black Leather|3rd Row Seat|Cold Weather Pkg|Lane Departure Warning|Nappa Leather Console/Dashboard|Premium Pkg|Premium Sound Pkg|Sport Activity Pkg|Technology Pkg).
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  #2  
Old 04-08-2009, 06:38 PM
jmbaker3 jmbaker3 is offline
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Quote:
Originally Posted by my05_745li View Post
I received in the mail today a hardcover book of the all-new 2009 7 series. It's a very nice brochure, sorry book. Anyone else get one?
Picked one up at the dealer... waste of money in my opinion.
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  #3  
Old 04-09-2009, 08:22 AM
chrischeung chrischeung is offline
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Quote:
Originally Posted by jmbaker3 View Post
Picked one up at the dealer... waste of money in my opinion.
How much did they charge you?
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  #4  
Old 04-09-2009, 10:36 AM
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SleepTight SleepTight is online now
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Received mine in the mail last week as well. Nice presentation with some lovely pictures. It certainly feels like a quality effort, better than MB's, not as nice as Bentley's.

It seems almost quaint that luxury car manufacturers still send out big hardcover books touting their product since 99% of us now use the web to do our car buying research.
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  #5  
Old 04-09-2009, 10:41 AM
chrischeung chrischeung is offline
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Originally Posted by SleepTight View Post
It seems almost quaint that luxury car manufacturers still send out big hardcover books touting their product since 99% of us now use the web to do our car buying research.
I think that's not the point of it. It's like a "coffee table" book. Some thing you leave around for your friends to see and envy.

I read somewhere that most advertising is not effective at getting new buyers to the car/brand - rather it's a feel good mechanism for those who have already bought. It keeps folks happy, reinforces how they mad the right choice, and draws them into the next sale. The current book I would say falls into that category.

Even though it's superfluous, did you throw yours away? I'd guess not - so it's serving it's purpose - keeping the car in your mind as a potential purchase.
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2012 ActiveHybrid 750i ED

3/12 ED 7 - thread ID 610350
1/11 ED 6 - thread ID 5767556&postcount=175
4/10 ED 5 - thread ID 453501
5/08 ED 4 - thread ID 290679
3/07 ED 3 - thread ID 201013
3/06 ED 2 - thread ID 136454

Last edited by chrischeung; 04-09-2009 at 10:45 AM.
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  #6  
Old 04-09-2009, 10:50 AM
zibawala zibawala is offline
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Would some one have pictures of IMPERIAL BLUE and OCEAN SEA BLUE?
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  #7  
Old 04-09-2009, 03:09 PM
jmbaker3 jmbaker3 is offline
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Quote:
Originally Posted by chrischeung View Post
How much did they charge you?
They gave it to me... Point was, waste of money by BMW, IMHO.
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  #8  
Old 04-09-2009, 03:25 PM
zibawala zibawala is offline
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Originally Posted by jmbaker3 View Post
They gave it to me... Point was, waste of money by BMW, IMHO.
agree!
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  #9  
Old 04-09-2009, 05:28 PM
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I got mine in the mail today. It's certain persuading me to pick up a new 760Li. I can't decide on colors!
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  #10  
Old 04-09-2009, 09:47 PM
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XZLR8 XZLR8 is offline
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Quote:
Originally Posted by my05_745li View Post
I received in the mail today a hardcover book of the all-new 2009 7 series. It's a very nice brochure, sorry book. Anyone else get one?
Yep. Nice book.
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  #11  
Old 04-10-2009, 12:57 PM
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Mine arrived in the mail today!
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  #12  
Old 04-10-2009, 07:37 PM
dm5272 dm5272 is offline
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Quote:
Originally Posted by BmW745On19's View Post
I got mine in the mail today. It's certain persuading me to pick up a new 760Li. I can't decide on colors!
I have this book - I ordered my 750Li in their special Citrin Black and Amaro interior - with Piano Black moldings. These colors and options are NOT in the book. That is crazy! None of the Individual Colors are on the book.
Amaro was just added this month, but the other colors should have made the book!
Otherwise the book is great!
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  #13  
Old 04-11-2009, 01:22 AM
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I got my "book' yesterday. Saw a F01 in real life for the first time in China two days ago, it was a silver 740Li. It looked o.k. to me. Didn't look like a $200,000 car (that's what they are selling for in China) though.
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