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Old 06-02-2009, 11:45 AM   #1
BMW Group U.S. Division Reports May 2009 Sales
 
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- Overall sales (BMW and MINI) down 27.7 percent in May
- BMW brand reported best month so far this year
- BMW 3 Series hits two million milestone since its introduction in the US in 1976

Woodcliff Lake, NJ – The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 22,993 vehicles, a decrease of 27.7 percent from the 31,781 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 93,599 vehicles, down 29 percent, compared to 131,758 vehicles sold in the same period a year ago.

BMW Brand Sales
With 18,383 vehicles sold, the BMW brand reported its best month so far this year. Compared to the 25,469 vehicles reported in the same month a year ago, this is a decrease of 27.8 percent. Year-to-date, BMW brand sales were down 30.5 percent to 76,819 vehicles compared to 110,569 vehicles sold in the same period of 2008.

“This month, the Northeast and Midwest showed signs of buyer’s interest and that's a positive aspect for the whole premium market,” said Jim O’Donnell, President of BMW of North America, LLC. “We have been seeing all year, customers remain cautious, and when they shop for premium products they are buying brands that have a history of value, dependability and enduring quality. This has helped sales in our core 3 Series, 5 Series and X5 range.”

The company’s Ultimate Service including the four-year no cost maintenance program combined with one of the highest residual values in the industry further contributes to BMW being a safe and secure purchase in this environment.

In May, the BMW 3 Series reached an important milestone in the U.S with over two million units sold since the launch of the first 3 Series (320i) in November 1976. The BMW 3 Series has remained the unrivaled benchmark in the premium segment for more than 30 years.

BMW Certified Pre-Owned (CPO)
Sales of BMW’s Certified Pre-Owned vehicles are up 8.3 percent, to 10,410 CPO vehicles versus 9,616 vehicles reported last May 2008. Year-to-date, CPO sales are up 9.8 percent, to 48,410 over the 44,077 reported in the same period of 2008. Since the beginning of the year, BMW has seen a strong performance of its certified used car business with May being the second best month in the history of the CPO program.

MINI Brand Sales
MINI USA reported sales of 4,610 automobiles, down 27 percent from the 6,312 cars sold in May 2008. Year-to-date, MINI USA also reported sales of 16,780 automobiles, a decrease of 20.8 percent, compared to the 21,189 cars reported in May 2008.

“In May, the small car market continued to be soft due to restraint in new car purchases and gas prices that are around 40 percent lower than a year ago,” said Jim McDowell, Vice President of MINI USA. “Nonetheless, once again last month, MINI sales improved over the previous month and we continued to outperform the segment by a wide margin.”

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Old 06-06-2009, 09:24 AM
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Considering Lexus sales are down something like 47% and they've already taken a bailout from the Japanese government, BMW's not doing too badly.

It helps to make a good product.
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Old 06-06-2009, 11:26 AM
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Its really interesting to see how different classes of cars are effected. For example the roadsters seem to have been hit extremely hard vs. last year sales as have the luxury 7 series. Surprisingly the middle of the road 5 series has been barely hit at all.
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Old 06-08-2009, 08:23 AM
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. For example the roadsters seem to have been hit extremely hard vs. last year sales as have the luxury 7 series.

The Z4 numbers are partly (largely?) due to the interruption of production when they changed models.
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Old 06-08-2009, 12:07 PM
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The Z4 numbers are partly (largely?) due to the interruption of production when they changed models.
True, plus I am sure some waiting for the new one.
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Old 06-10-2009, 07:53 PM
alanzthaking9 alanzthaking9 is offline
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Considering Lexus sales are down something like 47% and they've already taken a bailout from the Japanese government, BMW's not doing too badly.

It helps to make a good product.

Your right. I have a picture of a Lexus ISF parked out front of the Local Bmw Dealership in my town, somone must have traded it in for a bmw because bmw is better. The Bmw dealerships in Nj seem to be doing very well.
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Old 07-26-2009, 08:13 AM
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The one series doesn't seem to have such a large market in the U.S.- I woulda thought that cheaper BMW=more sales than 3-series.
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