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Old 12-03-2009, 11:07 AM   #1
BMW Sales Still Down from 2008 - November 2009 Sales Figures
 
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Woodcliff Lake, NJ – The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 18,272 vehicles, a decrease of 7.5 percent from the 19,762 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 218,110 vehicles, down 22.5 percent compared to 281,564 vehicles sold in the first 11 months of last year.

BMW Brand Sales
Sales of BMW brand vehicles increased 3.2 percent in November for a total of 15,708 vehicles compared to 15,217 vehicles reported in the same month a year ago. Year-to-date, BMW brand sales were down 23.7 percent to 176,374 vehicles compared to 231,053 vehicles sold in the same period of 2008.

“November gave us some reason for optimism as it’s the second time in the last three months we showed a gain compared to the same month last year,” said Jim O’Donnell, President of BMW of North America, LLC. “Overall, we believe that the premium segment is on its way back even though in the early part of 2010, it will be a bit bumpy and uneven. Our cause will be aided with the introduction of more new BMW models next year and just as we saw last month, continued solid performances from our X5 and X5 Advanced Diesel vehicles.”

The BMW X5 Advanced Diesel is the most forward ordered vehicle of BMW’s model range and accounted for one quarter of all X5 sales in November.

BMW Certified Pre-Owned (CPO)
In November, sales of BMW’s Certified Pre-Owned vehicles increased 7.9 percent to 8,307 CPO vehicles versus 7,700 vehicles reported a year ago. Year-to-date, CPO sales were up 11.3 percent to 103,289 over the 92,781 reported in the same period of 2008.

MINI Brand Sales
MINI USA reported sales of 2,564 automobiles, a decrease of 43.6 percent compared to 4,545 cars reported in the same month a year ago. Year-to-date, MINI USA also reported sales of 41,736 automobiles, a decrease of 17.4 percent, compared to the 50,511 cars reported in the first 11 months of 2008.

“November was a peculiar month as we saw fewer consumers shopping for small, fuel efficient vehicles,” said Jim McDowell, Vice President MINI USA. “However, we know we have the right kind of vehicles for the future and remain committed to expanding our dealer network and getting ready for three new MINI models in the near future.”

Table: Sales BMW of North America, LLC, November 2009
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Old 12-05-2009, 07:38 AM
Marwan Marwan is offline
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It's not rocket science; just bring down the price!

The same diesel powered X5s that no one wanted just a few months ago are now flying off the lines at Spartanburg. The reason is simple; BMW just dropped the price! The smartest decision BMW made lately was the institution of the $4,500 eco credit on their diesel vehicles. I cannot imagine that BMW is losing money on these cars because of the eco credit, so, if it's feasible and profitable for the diesels, why not ALL OTHER BMW VEHICLES?

Listen up BMW: you make great cars but they are OVER-PRICED. That's at least partly why you were hit so hard by the economic downturn. Apply a credit to all your cars and you would soon need to build 2 more plants in Spartanburg, and many more in Germany and around the world. Really, it's not rocket science!
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Old 12-24-2009, 10:44 PM
DCC DCC is offline
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Agreed ^
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Old 12-24-2009, 10:55 PM
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Quote:
Originally Posted by Marwan View Post
The same diesel powered X5s that no one wanted just a few months ago are now flying off the lines at Spartanburg. The reason is simple; BMW just dropped the price! The smartest decision BMW made lately was the institution of the $4,500 eco credit on their diesel vehicles. I cannot imagine that BMW is losing money on these cars because of the eco credit, so, if it's feasible and profitable for the diesels, why not ALL OTHER BMW VEHICLES?

Listen up BMW: you make great cars but they are OVER-PRICED. That's at least partly why you were hit so hard by the economic downturn. Apply a credit to all your cars and you would soon need to build 2 more plants in Spartanburg, and many more in Germany and around the world. Really, it's not rocket science!
Except the 1 series and 3 series have seen sales go down, and they're the two least expensive lines BMW sells (excluding Mini).

What's even more troubling is the numbers on the Z4 and the 7 series - both new models, and both performing worse, much worse than the outgoing models, and that's with incentives.

My feeling is BMW enjoyed inflated sales figures in the past by leasing anything they could find - crap, they'd have leased out the dealerships' pencil holders - for next to nothing in the hopes their prognostications of "high residual value" would actually come true

What we may be seeing is a "correction" of sorts - more realistic numbers, the kinds of numbers you might expect from a low volume luxury brand. With that in mind, the numbers aren't so bad.

Ed
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