BMW 3 Series Wins Polk Automotive Loyalty Awards
Join Date: Dec 2001
Quintessential sport sedan recognized for highest loyalty among luxury car owners
Woodcliff Lake, NJ – The BMW Series was a winner in the R. L. Polk & Co.’s Automotive Loyalty Awards for the 2009 model year. The 3 Series took top honors in the Luxury Car category. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and is so pleased with their vehicle that they purchase or lease another new vehicle of the same model or make.
“We are very pleased to receive this recognition,” said Jack Pitney, Vice President – Marketing, BMW of North America. “BMW owners are very enthusiastic and we have no more enthusiastic owners than those driving a 3 Series, so keeping them in the family means a great deal to us.”
"Winning the Polk Automotive Loyalty Award proves BMW’s commitment to loyalty and understanding customer needs at the highest level," said Stephen Polk, chairman, president and CEO of R. L. Polk & Co. “We congratulate BMW on winning the Loyalty Award in the Luxury Car segment.”
Now in its fifth generation, the 2010 BMW 3 Series offers a full range of models which include Sedans, Sports Wagons, Coupes and Convertibles. Most are available with a choice of rear-wheel drive or BMW’s xDrive all-wheel drive. There are three different engines available, including BMW’s Advanced Diesel in the 335d Sedan which achieves 36 mpg on the highway.
About The Polk Automotive Loyalty Awards
The Polk Manufacturer Loyalty Excelerator™ Report, is the basis for the Polk Automotive Loyalty Awards. This report was introduced to the automotive industry in 1995 and was created to provide the latest insights into household consumer loyalty to automotive manufacturers at many different levels. It is now used to provide loyalty percentages for the entire automotive industry and allows for cross-industry comparisons of loyalty behavior. The report measures loyalty throughout the entire model year so that manufacturers may keep abreast of loyalty trends as they occur in the industry.
The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. For a complete list of current and past Polk Automotive Loyalty Award winners, please visit http://usa.polk.com/Company/Loyalty/.