BMW News: BMW Overtakes Toyota as the World’s Most Valuable Auto Brand

According to the latest reports, it appears that Bmw overtook Toyota as the world’s most valuable automotive brand. The same BrandZ Top 100 indicate, that Ford and Volkswagen improved their brand value.

Peter Walshe, Millward Brown global brand director or the company which made the market research, said that he believes Toyota will bounce back after the recall crysys will end. “It is likely that Toyota’s brand has suffered further in recent months, but it is a strong brand and is trying hard to overcome the damage through a major communications campaign,” Walshe said in a telephone interview. “All of our evidence shows that strong brands are much more likely to recover from a crisis.” Bmw brand value declined by 9 percent compared to 2009 to $21.8 billion while Toyota dropped 27 percent to under $21.8 billion.

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BMW replaces Toyota as most valuable global car brand
By Paul McVeigh, Crain News Service

DETROIT (April 29, 2010) — BMW A.G. has overtaken Toyota Motor Corp. as the world’s most valuable automotive brand, an annual ranking of the world’s top brands showed.

Ford Motor Co. and Volkswagen A.G. improved their brand value, according to BrandZ Top 100, a survey compiled by the market research company Millward Brown.

Peter Walshe, Millward Brown global brand director, said he believes Toyota will bounce back after the auto maker’s massive recall campaign started to hit its brand value toward the end of 2009.

“It is likely that Toyota’s brand has suffered further in recent months, but it is a strong brand and is trying hard to overcome the damage through a major communications campaign,” Mr. Walshe said in a telephone interview. “All of our evidence shows that strong brands are much more likely to recover from a crisis.”

The brand value of BMW declined 9 percent compared with the 2009 ranking to just over $21.8 billion, according to the study. Toyota’s brand value dropped 27 percent to just under $21.8 billion.