BMW is now the MOST Valuable Global Car Brand
Join Date: Dec 2001
BMW has overtaken Toyota as the world's most valuable automotive brand, an annual ranking of the world's top brands shows.
Peter Walshe, Millward Brown global brand director, said that BMW has been able to effectively communicate what sets it apart from other carmakers, while backing up its message with a "very decent product."
"As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places," Walshe said.
BMW was also the most valuable auto brand in 2010, while Toyota held the top spot from 2006 until 2009 as well as last year.
Read the complete article at AutoNews.com