Reshaping one Bimmer at a time - The story of Karim Habib head of BMW Design
As head of BMW Design in Munich, the 42-year-old designer must create cars that move the company forward, while still retaining the signature styling.
“We feel it’s important that there is a family thread between all products,” Habib says. “But we also believe that each one should have a different character.”
Read the full story at Wheels.ca
Great story of someone who seems genuinely into BMW's styling and heritage. I'm glad we have him at the helm of BMW Design!