BMW Brand Value
Interesting article about "brand value". Funny to see BMW and Mercedes neck and neck...
Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company's 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts.
2013 BMW 328i Sport - Back in the family!
2007 Honda Civic Si Sedan (Retired, Meh)
2005 Infiniti G35 Coupe 6MT (Retired, great car)
2002 325xi (Retired, very much missed)
Last edited by tim330i; 10-05-2012 at 08:46 AM.