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F10 / F11 (2011 - Current)
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  #26  
Old 10-07-2012, 07:34 PM
evanswan evanswan is offline
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Priced the a7 residual and money fact were not as good
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  #27  
Old 10-07-2012, 07:34 PM
evanswan evanswan is offline
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A6 may be better
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  #28  
Old 10-07-2012, 10:10 PM
solstice solstice is offline
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What does the list price look like for the S6s on the lots? Are they heavy on options bringing them up towards $100k for maximum profit of a relatively rare car at the moment or are they getting them optioned more lightly to look competitive to the 550's msrp?
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  #29  
Old 10-08-2012, 03:39 AM
Munich77 Munich77 is offline
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Quote:
Originally Posted by solstice View Post
What does the list price look like for the S6s on the lots? Are they heavy on options bringing them up towards $100k for maximum profit of a relatively rare car at the moment or are they getting them optioned more lightly to look competitive to the 550's msrp?
I looked at cars.com this weekend and it seems that most of the S6s in the country are around $74-$84K. The MSRP for the S6 (which was a lot of standard features) is $72,795 (including delivery). I don't think that the S6 is designed to compete with a lightly optioned 550. I think it is designed to compete with a heavily optioned 550 and to provide 90% of the M5 performance at 90% of the price.
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  #30  
Old 10-08-2012, 04:40 AM
jjsC6 jjsC6 is offline
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Originally Posted by jagu View Post
Are you sure
I'm going by an article I read six months ago or so that as a company Audi has the highest resale values across their line of cars. I have not personally researched it.
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  #31  
Old 10-08-2012, 05:03 AM
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Originally Posted by jjsC6 View Post
This thread is a perfect example of how we as buyers are more motivated by the discount than the price. Comparably equiped A6's have a MSRP much less than a 5 series. A nice discount on a 5 brings it down to what an A6 lists for. The other thing that works for Audi is that they have among the best resale value in it's class. Not offering big discounts on new cars is the prime reason.
We were comparing a 550x Msport and an S6 not an A6. A6's are a dime a doz and I'm sure I could have gotten a discount on an A6
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  #32  
Old 10-08-2012, 05:09 AM
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Originally Posted by solstice View Post
What does the list price look like for the S6s on the lots? Are they heavy on options bringing them up towards $100k for maximum profit of a relatively rare car at the moment or are they getting them optioned more lightly to look competitive to the 550's msrp?
The S6 was nicely optioned 81k, equipment was very very close to the heavily optioned 550x Msport we just ordered with a sticker of 80k.

Xdrive
Msport
Cold weather
Exec pkg
B&O stereo
Driver assist
Sport trans
Rear shades
Auto high beams
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  #33  
Old 10-08-2012, 05:58 AM
The X Men The X Men is online now
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Quote:
Originally Posted by jjsC6 View Post
I'm going by an article I read six months ago or so that as a company Audi has the highest resale values across their line of cars. I have not personally researched it.
I tend to agree with that, my last three Audi and the wife's Q5 got very good trade in value, almost as good as Lexus. Looking at KBB's tarde in value for my 535xi, its quite a bit lower.

On a side note, from talking to my Audi dealers in the pass, they pretty sell every S model as soon as they hit the lot. Audi do not flood the market with S models, just like BMW do not flood the market with M models.

Last edited by The X Men; 10-08-2012 at 06:00 AM.
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  #34  
Old 10-08-2012, 06:52 AM
jjsC6 jjsC6 is offline
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Originally Posted by ish View Post
We were comparing a 550x Msport and an S6 not an A6. A6's are a dime a doz and I'm sure I could have gotten a discount on an A6
Yes, I know what was being compared. I stand by my statement that comparable cars the MSRP of the Audi's is lower. As to a discount on the A6, yes - I'm sure there are. But my point is that discounts on Audi's as a general statement are nowhere near as deep as BMW's. People all the time on the BMW forum rave about what a big discount they get on BMW's, then they turn around and bitch about resale value being low. They go hand and hand. That was my point.
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  #35  
Old 10-08-2012, 08:14 AM
solstice solstice is offline
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Thanks, I agree that the S6 is not supposed to compete with a lightly optioned 550 on price but I was curious to see if Audi has chosen to build the first dealer allocations to make the car an option for 550 buyers or if they have maxed out the options to try to cash in on the initial rarity. It seems to be the former by the responses here. 81k sounds like a lot of car for the money even if you pay msrp.

Last edited by solstice; 10-08-2012 at 08:15 AM.
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  #36  
Old 10-08-2012, 08:55 AM
jjsC6 jjsC6 is offline
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Originally Posted by solstice View Post
Thanks, I agree that the S6 is not supposed to compete with a lightly optioned 550 on price but I was curious to see if Audi has chosen to build the first dealer allocations to make the car an option for 550 buyers or if they have maxed out the options to try to cash in on the initial rarity. It seems to be the former by the responses here. 81k sounds like a lot of car for the money even if you pay msrp.
We have to remember that a "lightly optioned" 550 is just that. When most cars costing $30,000 or more have heated seats standard, they are still an option on a near $70,000 BMW. And ventilated seats in a 5 series cost a small fortune because you have to have both Comfort and Luxury seat options in a 5 series to get ventilated seats. Same with keyless systems - standard in damn near anything over $30k, but optional even on a 5 series.

Option the cars the same and I'd bet the S6 competes very closely in price to a 550.
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  #37  
Old 10-08-2012, 10:55 AM
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Originally Posted by jjsC6 View Post

Option the cars the same and I'd bet the S6 competes very closely in price to a 550.
That is exactly what I did... all the same equipment, except the Audi didn't have rear shades and the Audi S6 was 6k more out the door ( 1k more MSRP)
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  #38  
Old 10-08-2012, 11:13 AM
solstice solstice is offline
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Originally Posted by ish View Post
That is exactly what I did... all the same equipment, except the Audi didn't have rear shades and the Audi S6 was 6k more out the door ( 1k more MSRP)
An extra the S6 brings instead of the rear shades is a double clutch transmission. Worth more than the 1k msrp diff and at least half the out of the door diff. If you prefer the Audi and need arguments to yourself for the price difference the S-tronic is a pretty strong one.
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  #39  
Old 10-08-2012, 12:24 PM
Stealth8 Stealth8 is offline
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Originally Posted by jjsC6 View Post
We have to remember that a "lightly optioned" 550 is just that. When most cars costing $30,000 or more have heated seats standard, they are still an option on a near $70,000 BMW. And ventilated seats in a 5 series cost a small fortune because you have to have both Comfort and Luxury seat options in a 5 series to get ventilated seats. Same with keyless systems - standard in damn near anything over $30k, but optional even on a 5 series.

Option the cars the same and I'd bet the S6 competes very closely in price to a 550.
Sticker Prices will still be less on the BMW. My well-loaded 550i M-Sport that I ordered has all major options except ARS, Active Steering, Heads-Up, Nappa Leather and Active Cruise Control. I think the MSPR was $73k plus the cost of the carbon fiber rear spoiler(and paint). I paid invoice plus $1,000-$1,000 BMW loyalty. When I checked the A6 about a year ago it was priced just a bit less when well optioned and the SoCal Dealers all wanted sticker. To me the Audi looked much cheaper.

Further, by adding ACS Springs, Dinan S2, HRE 20" P40 SC Brushed Clear Wheels and M5 Grills, I do not think that an S6 would be a step up. RS6 perhaps, but that will likely be very expensive and I really do not have any need or AWD.
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  #40  
Old 10-08-2012, 02:46 PM
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Originally Posted by Stealth8 View Post
Sticker Prices will still be less on the BMW. My well-loaded 550i M-Sport that I ordered has all major options except ARS, Active Steering, Heads-Up, Nappa Leather and Active Cruise Control. I think the MSPR was $73k plus the cost of the carbon fiber rear spoiler(and paint). I paid invoice plus $1,000-$1,000 BMW loyalty. .
For 2013 if you want the B&O stereo upgrade ($3700) you need to add the Exec pkg ($4100?), thats where **** gets expensive!!! I'm paying $500 over invoice - $750 loyalty money
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Last edited by ish; 10-08-2012 at 02:49 PM.
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  #41  
Old 10-08-2012, 02:59 PM
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i was @ Audi dealership today with intention to test drive S6......
as we say in NJ- forget about it, you have a better chance to test drive 2013 G63/G550 or S63, than S6. Sales person did not even open a car for me, without 5 min discussion how great is new S6 is and how lucky i am to seat in this car. With regard to price MSRP and according to him again i have to waite 3-4 mo to get one/ very large volume AD in NJ/, overall attitude was less than pleasant and very snobby.
Overall impression- very good looking car, but i still like my F10 more, did not like diamond stiching , pop-up nav and skinny steering wheel
Hopefully will be able to test drive one in a near future.......
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  #42  
Old 10-09-2012, 08:25 PM
jbueno jbueno is offline
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In march we test drove an a7 at the Tyson's Corner VA dealership. At the time, the car was new and they claimed it was in high demand. I wa upgrading from an A6 and had used the same dealer for service. This was a cash purchase and they said they couldnt discount from sticker. Despite the advertised Audi loyalty credit, they said that they couldnt give it to me due to the demand. A week after our a7 test drive, the sales guy emailed me and said they would apply the loyalty credit. Another week passed and he said they could do $4000 off. Finally, the sales manager sent me an email saying that they could take off $6000 for a cash purchase since they had a model which almost matched the specs I wanted. A bunch of BS if you ask me. We ended up ordering a 550i xdrive which we received in May and I still find excuses to drive whenever I can. I'm sure the s6 is a great car, but the 550 m sport gets looks everywhere I go and blows away most cars on the road.
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  #43  
Old 10-10-2012, 06:09 AM
NY550chica NY550chica is offline
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I know what you mean. I get the same thing all the time. The 550ix with the m sport package is not a head turner, its a neck breaker!
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  #44  
Old 10-10-2012, 06:22 AM
jjsC6 jjsC6 is offline
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Quote:
Originally Posted by ish View Post
That is exactly what I did... all the same equipment, except the Audi didn't have rear shades and the Audi S6 was 6k more out the door ( 1k more MSRP)
Quote:
Originally Posted by Stealth8 View Post
Sticker Prices will still be less on the BMW. My well-loaded 550i M-Sport that I ordered has all major options except ARS, Active Steering, Heads-Up, Nappa Leather and Active Cruise Control. I think the MSPR was $73k plus the cost of the carbon fiber rear spoiler(and paint). I paid invoice plus $1,000-$1,000 BMW loyalty. When I checked the A6 about a year ago it was priced just a bit less when well optioned and the SoCal Dealers all wanted sticker. To me the Audi looked much cheaper.

Further, by adding ACS Springs, Dinan S2, HRE 20" P40 SC Brushed Clear Wheels and M5 Grills, I do not think that an S6 would be a step up. RS6 perhaps, but that will likely be very expensive and I really do not have any need or AWD.
Okay, the problem is that ya'll are implying that the S6 and 550 are the direct competitors and I don't think they are. My point was meant to be a general statement about comparable Audi vs BMW. Try pricing comparable A6 and 528/535 (using the A6 comparable engine).

The S6 actually slots between the 550 and M5. From a handing standpoint it is an M5 competitor, from a straight line speed standpoint is is almost exactly half way between the 550 and M5.

I know that some folks will be looking up at the S6 compared to a 550, and some folks will be looking down at the S6 compared to a M5. Frankly, I think we have to hand it to Audi for slotting the S6 where they did. It is close enough in price to a 550 to peak our interest. I clearly would not pay the $100K for a M5, but getting a S6 in maybe the high 70s I would have to think long and hard about.
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  #45  
Old 10-10-2012, 08:50 AM
alex md alex md is offline
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IMO M5 is not in a same category with S6
I think 550 xi M sport goes exactly against S6 from any standpoint
M5 is ultraluxury,uberhigh performance rear wheel drive supersedan that competes with AMG
R versions of XJ and possibly Masserati, but not with Audi S6
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  #46  
Old 10-10-2012, 09:34 AM
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Originally Posted by jjsC6 View Post
Okay, the problem is that ya'll are implying that the S6 and 550 are the direct competitors and I don't think they are. My point was meant to be a general statement about comparable Audi vs BMW. Try pricing comparable A6 and 528/535 (using the A6 comparable engine).

The S6 actually slots between the 550 and M5. From a handing standpoint it is an M5 competitor, from a straight line speed standpoint is is almost exactly half way between the 550 and M5.

I know that some folks will be looking up at the S6 compared to a 550, and some folks will be looking down at the S6 compared to a M5. .
I disagree, I think in all aspects the 550x Msport and S6 are about as close as you can get in direct competition.

Considering such a large price difference the 550x Msport is the clear winner
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